DIGITAL EXPERIENCE

A DIGITAL QUANTUM LEAP.

Indulge your senses and enjoy an interplay of light, sound and feel, all optimised to match your mood. Transform every journey into an unforgettable digital experience. Welcome to the interactive future of MINI.

MINI all-electric - digital experience - operation system
The new MINI Operating System 9 opens up a completely new intuitive user experience and ensures you're connected and in control more than ever before – on every journey. It’s optimised for your interaction with the exquisite OLED touchscreen and your MINI Intelligent Personal Assistant using your spoken voice, so you now enjoy more personalisation and emotion than ever before.

THE MINI EXPERIENCE MODES FOR INTENSELY MINI MOMENTS.

MINI all-electric - digital experience - mode 01
MINI all-electric - digital experience - mode 02
MINI all-electric - digital experience - mode 03
MINI all-electric - digital experience - mode 04
MINI all-electric - digital experience - mode 05
MINI all-electric - digital experience - mode 06
MINI all-electric - digital experience - mode 07

Create a unique, multi-sensory experience for you and your passengers. Immerse yourself in different extraordinary worlds inside the all-new electric MINI Cooper. Each mode follows its own creative design and sound palette.

YOUR MINI IN-CAR PERSONAL ASSISTANT.

MINI all-electric - digital experience - spike

MINI INTELLIGENT PERSONAL ASSISTANT – VISUALLY ACCOMPANIED BY MINI.

A full-featured voice assistant has found its way into the cockpit of the MINI models for the first time. The MINI Intelligent Personal Assistant can be activated using the greeting “Hey MINI” or by pressing the push-to-talk button on the steering wheel. Voice-controlled interaction on the circular OLED display takes the form of an animation featuring graphical elements, typography and an avatar. In terms of the display, drivers can choose between “MINI” – a stylised image of a MINI – and the new digital MINI assistant known as “SPIKE”. 

The MINI Intelligent Personal Assistant operate key functions of your MINI, like the navigation, telephony, the radio or even control the temperature. Maybe there’s something you need to know about your journey. The weather. Or you have a special request. Even if it’s just for a little chat, or you want to hear a joke.

READY TO CONNECT.

Driving is a breeze when you have a digital companion as well as access to a host of intelligent connectivity features that come standard, at no extra cost, that offer convenience, safety and connectivity.

MINI all-electric - digital experience - navigation

MINI NAVIGATION.

The cloud-based, intelligent navigation system, that comes standard, features significantly improved performance and particularly intuitive destination entry. It enables fast and dynamic route calculation based on precise real-time traffic data delivered at short intervals, which is then combined with predictive models. When the navigation app is selected, the map fills the entire OLED display. The colour of the displayed map adapts to suit the selected MINI Experience Mode. Automaitcally updated to the latest available, this system not only saves you time – it helps you with loading-optimized route guidance.

MINI all-electric - digital experience - mini app

TAP INTO THE MINI APP.

Get closer than ever to your MINI with the MINI App. Tap into a world of connections and convenience from anywhere and at anytime using your smartphone. Its modern design, intuitive operation and extensive range of functions make it smooth to use enabling you to enjoy carefree mobility – anytime and anywhere. What's more, MINI drivers with compatible devices can now use the MINI App as a digital key to unlock and lock their MINI, and much more.
MINI all-electric - digital experience - digital key plus

Digital Key Plus.

You can now open your MINI just by getting closer to it. The optional Digital Key Plus uses ultra-wideband (UWB) technology with a high safety standard and works in just the same way as a traditional key fob. So if you are nearby, and your phone is in your pocket or a bag, it will unlock your MINI automatically – and then lock it again when you leave. Moreover, you can share the key with your family or friends via simple text message.

REMOTE SOFTWARE UPGRADE.

Keeping your MINI right up to date.

You can receive free over-the-air software updates and improvements for your MINI.