DIGITAL EXPERIENCE

A DIGITAL QUANTUM LEAP.

Indulge your senses and enjoy an interplay of light, sound and feel, all optimised to match your mood. Transform every journey into an unforgettable digital experience. Welcome to the interactive future of MINI.

MINI all-electric - digital experience - operation system
The new MINI Operating System 9 opens up a completely new intuitive user experience and ensures you're connected and in control more than ever before – on every journey. It’s optimised for your interaction with the exquisite OLED touchscreen and your MINI Intelligent Personal Assistant using your spoken voice, so you now enjoy more personalisation and emotion than ever before.

THE MINI EXPERIENCE MODES FOR INTENSELY MINI MOMENTS.

Create a unique, multi-sensory experience for you and your passengers. Immerse yourself in different extraordinary worlds inside the all-new electric MINI Cooper. Each mode follows its own creative design and sound palette.

YOUR MINI IN-CAR PERSONAL ASSISTANT.

MINI all-electric - digital experience - spike

MINI INTELLIGENT PERSONAL ASSISTANT – VISUALLY ACCOMPANIED BY MINI.

A full-featured voice assistant has found its way into the cockpit of the MINI models for the first time. The MINI Intelligent Personal Assistant can be activated using the greeting “Hey MINI” or by pressing the push-to-talk button on the steering wheel. Voice-controlled interaction on the circular OLED display takes the form of an animation featuring graphical elements, typography and an avatar. In terms of the display, drivers can choose between “MINI” – a stylised image of a MINI – and the new digital MINI assistant known as “SPIKE”. 

The MINI Intelligent Personal Assistant operate key functions of your MINI, like the navigation, telephony, the radio or even control the temperature. Maybe there’s something you need to know about your journey. The weather. Or you have a special request. Even if it’s just for a little chat, or you want to hear a joke.

READY TO CONNECT.

Driving is a breeze when you have a digital companion as well as access to a host of intelligent connectivity features that come standard, at no extra cost, that offer convenience, safety and connectivity.

REMOTE SOFTWARE UPGRADE.

Keeping your MINI right up to date.

You can receive free over-the-air software updates and improvements for your MINI.